Tradable Bits Brand Maturity

Background:
When I first started at Tradable Bits, I immediately noted a gap: brand consistency. Like many companies in their early years, they had logos, a few brand colours, and… that was about it. Given the small size of the marketing team, and their design team being largely siloed to product, I realized the outward brand marketing needed a consistent visual voice. So, even though I began as a Digital Marketing Co-op (intern), I quickly began working towards a cohesive visual direction that touched: sales materials, social materials, blogs, newsletters, and more.

Blogs/Newsletters/Socials:
One area I did have input in early on was our blogs and newsletters. So, this was a natural place to start implementing some visual consistency. This has grown over the years and today a brand through-line has begun to develop that feels cohesive and differentiated from others in our space.

Sales Materials:
The big project that really established my expertise within the company was revising our 100+ page Master Slide deck. The slides were busy, inconsistent, and had no clear brand through-line. My first revision was for consistency (colours, fonts, styles) which also included internal enablement sessions with the Sales team to empower them to use the slides independently. This deck was the jumping off point for building trust within the company that I was someone to lean on for Sales Materials and ultimately led to the transition into my role as it is today.

Today the Master Slide Deck has seen multiple rounds of revision and refinement to be more in line with the future of our brand and to tell our story more clearly.

Stronger Together

As part of a new company initiative to offer tailored sponsorship solutions to women’s sports leagues and teams, I was tasked with creative an initial brand identity for our new product named Stronger Together.